Now that we’ve highlighted the high-expectations consumers have for online fitness in today’s world let’s look at some brands excelling with their digital offerings. For more insights on coaching on camera and how to provide high-quality online workouts, check out this episode of The Fitness Founders Podcast with Barry Ennis and Shay Kostabi: It requires a lot of planning and personality, combined with the right technology to compete in the fast-growing digital fitness sector. Think about how you will create the kind of energy and community that your members love, but in a digital setting. This is because you have to do more to bring that level of experience that is expected. The fitness experience you deliver in your members’ living room is essential, if not more so than in-studio. While this allowed businesses to continue to connect with their members, it may not create the kind of experience that your members align with your fitness studio. As the digital fitness landscape becomes even more competitive, fitness studios will need to develop digital solutions that encompass their brand essence.Īt the beginning of lockdown, many brands shifted to online teaching through tools such as Zoom, Instagram Live, IGTV, and other social media channels. But with this level of growth comes a lot of competition. The sector is well-positioned for fast growth. With fitness becoming more and more inclusive and completely accessible, consumers are looking to digital fitness solutions to stay in shape from home.Ĭonsumer investment in digital fitness has increased by up to 35% compared to pre-COVID levels. The fitness industry has been experiencing massive growth in digital and out-of-studio fitness. With social distancing, increased hygiene procedures, and limited capacity facilities, it’s hardly surprising that people have turned to their homes for exercise.
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